This was an interesting project to be involved in. The kind of idea a big pharma brand wouldn't normally even put through research so credit to the agency for making it happen. The music brief was exciting from the start. Again, not what you would expect from Persil, but perfect in the context of the film. We used beautiful live instrumentation to communicate melancholy and then hope with thick abstract textures to complete the mix.

Lovely cinematography as well. Enjoy.

Brand
Persil
Campaign
Free The Kids
Agency
Mullen Lowe
Producer
Toby Slade-Baker
Composer(s)
Ru Pope