This was an interesting project to be involved in. The kind of idea a big pharma brand wouldn’t normally even put through research so credit to the agency for making it happen. The music brief was exciting from the start. Again, not what you would expect from Persil, but perfect in the context of the […]
We were asked to create a score for this new NHS campaign to bridge the gap between the friendly feel of the ad and the serious nature of the message. We think composer and friend of Studio 32 Alan Boyd did a great job.
For this interesting integrated campaign we not only sourced the track for the TV spot, but organised choirs and coordinated all music and musicians for this public location BTS shoot at The Trafford Centre in Manchester. Thankfully, we managed to stay out of the way of the cameras